The rule of thumb for effective marketing is to know who your customers are. By doing so, you will be able to answer the question on how to attract them to your business. The next step after knowing is to understand them. There will definitely be more than one type of customer from a different demographic, different motivation and different interests.

How do you get to know them?

Xilnex Cloud POS has the feature to help you with that.

On the dashboard, there is an icon that shows client and client list. Prep up for an effective marketing strategy simply by taking note of your customer’s details. A strategic way to do so is to allow them to be a member of your store or to sign them up for a free gift they are bound to get.

Next is to create a buyer persona. According to Google, a buyer persona is a semi-fictional representation of your ideal customer based on a market research and real data about your existing customers. When noting down details about your customer on your data in Xilnex, it is important to note their demographics in which later, you can review their motivations, goals, behaviours and attitudes.

It is somewhat like psychology. After all, you are studying your customers.

By putting a persona for your customers, you are actually characterising them. You are predicting their possible actions based on their previous shopping/dining behaviour.

Do put a persona on your customers; group them according to demographics, then to interests – based on your customer’s purchase history.

By understanding your target market (you may have different targets depending on the season or interests), you actually save money on mass marketing that might bounce off the people who have little interest. Just a little homework that is made easy by using Xilnex can minimise advertising waste and bring in more revenue.

That’s what we call smart marketing!