Overview
Organic Minimart (OM) is a minimart located near a wet market where it has a group of loyal patrons as regular customers. OM has been running for many years operated by a handful of family helpers. The real owner has another business and oftenly let her helpers to take care of everything of OM.
One of the issue faced by OM is that it has a lot of users taking care many parts including procurement, shelf placing, sales, operation and marketing; sometimes independently, thus oftenly creates misunderstanding while inventory stock up and sales are not optimize.
In order to streamline everything together and allow the owner to constantly monitor the performance of OM, OM deployed Xilnex fully integrating their inventory, sales, customers loyalty system and marketing.
Result and Conclusion
OM converted from their previous solely POS system to Xilnex in less than a week. Since Xilnex provides unlimited users, they created each helper with a user account and now everything is tracked properly. They also setup one additional PC with Xilnex installed just in case the main PC failed at no additional software cost taking advantage of Xilnex licensing where they can install at any amount of PCs.
Inventories are now more organize and ordering are based on reorder points set by the owner who study the turn around figures. She also monitors OM through the Xilnex Online Web Reports on daily basis. She only visits OM once in awhile now.
They also ran a voucher lucky draw through the SMS and obtain significiant customers returns.
A second outlet of OM will be opening soon and is the midst of renovation during the writting of this article. Both outlets will then be automatically linked together using Xilnex Retail Business Solution.
Integrated Marketing
With the help of Xilnex Integrated Marketing Tools, OM has successfully runs a promotion effectively and with positive results.
Note: Values published in this page are extracted from the real report submitted to OM at the end of the marketing campaign.
No. of sales comparison before, during and after promotion
| Average No. of Sales before Promo |
53/day |
| Average No. of Sales during Promo |
77/day |
| Average No. of Sales after Promo |
49/day |
| Average from 8/12/2009 - 26/12/2009 |
59/day |
| Difference during Promo vs. Average |
+ 18/day |
| Percentage Increase |
30.5% |
Sales amount comparison before, during and after promotion
| Average sales amount before Promo |
$ 2,198.47 /day |
| Average sales amount during Promo |
$ 3,657.44 /day |
| Average sales amount after Promo |
$ 2,275.86 /day |
| Average from 8/12/2009 - 26/12/2009 |
$ 2,710.59 /day |
| Difference during Promo vs. Average |
+ $ 946.85 /day |
| Percentage Increase |
34.0% |
Conclusion
Running a promotion is simple. But not running an effective one. Most of the time, promotions run by smaller retailers are always went unnotice and also it is impossible to gauge the successfulness of it. However, with Xilnex integrated marketing tools, promotion can be promoted easily with simple key performance index of promotion's successfulness thus giving an important insight to the management on what works and what don't.
